You may be familiar with the term “web accessibility”, however, have you looked at your own website to see if it meets all the criteria? The following is a basic overview of why and how to improve your website's accessibility.
A charitable organization has the potential to benefit greatly from enhancing their online presence. When looking at the main goals of a charity website, they can generally be boiled down to 1. encouraging visitors to get involved and 2. encouraging visitors to donate. However, if someone is unfamiliar with your organization, it is important that you give them the necessary information and motivation to want to become involved with or donate to your cause. The following suggestions can help improve the opportunity that your website provides to promote your cause and reach your goals.
I tend to avoid making any unnecessary purchases and am very selective about the ones I do make. So, the products that I do end up purchasing must have done something right in order to get me to buy from them. Since I can be tough to sell to, I find it interesting to delve into just exactly what marketing strategies the companies that I do purchase from use that is so effective?
Question: Who is the best salesperson at your company? Hint: They are always exactly where your customers are. They present a perfectly crafted message every time that is perfectly in line with the way your customers think and feel. They are available to answer your customer’s questions 24/7. They can tell great stories that are engaging and informative.
On the surface, 99 Designs and similar design contest platforms seems like a great idea. In reality it is a less than ideal solution for businesses hoping to receive design services that provide any true return on their investment.
Content marketing takes an investment in time and resources, but any company can and should start using it right away. These are all outcomes any business should strive to achieve and the following three examples are currently demonstrating success at utilizing content marketing to its fullest potential.