Blog2019-02-05T21:06:47+00:00

5 ways to improve the consistency and effectiveness of your brand’s visual identity

May 1st, 2019|

A solid brand is an essential component to any business and can often be the deciding factor for whether your potential customers decide to do business with you or a competitor. Conducting a thorough examination of your brand’s visual elements and how they are being utilized should be conducted every few years in order to ensure they remain consistent and holistic.

How to Audit Your Website for Improved SEO, Usability and Conversions

May 1st, 2019|

A website audit is a full analysis of the many factors that can determine its visibility in search engines, usability, and effectiveness. In this article, we provide a comprehensive list of what to look for in your website to determine if it is created to have the best possible results for your marketing and branding efforts.

Tips for creating a more effective website for a charity organization

February 5th, 2019|

A charitable organization has the potential to benefit greatly from enhancing their online presence. When looking at the main goals of a charity website, they can generally be boiled down to 1. encouraging visitors to get involved and 2. encouraging visitors to donate. However, if someone is unfamiliar with your organization, it is important that you give them the necessary information and motivation to want to become involved with or donate to your cause. The following suggestions can help improve the opportunity that your website provides to promote your cause and reach your goals.

3 digital marketing strategies that worked to land me as a customer

December 22nd, 2018|

I tend to avoid making any unnecessary purchases and am very selective about the ones I do make. So, the products that I do end up purchasing must have done something right in order to get me to buy from them. Since I can be tough to sell to, I find it interesting to delve into just exactly what marketing strategies the companies that I do purchase from use that is so effective?