You've hired a designer to create a logo for your company. Several weeks later, they return to you with a set of designs they've created for you to choose from. Now what? There are two ways to approach your decision, and depending on the designer's process, the decision can be made very difficult, or very simple.
A solid brand is an essential component to any business and can often be the deciding factor for whether your potential customers decide to do business with you or a competitor. Conducting a thorough examination of your brand’s visual elements and how they are being utilized should be conducted every few years in order to ensure they remain consistent and holistic.
A website audit is a full analysis of the many factors that can determine its visibility in search engines, usability, and effectiveness. In this article, we provide a comprehensive list of what to look for in your website to determine if it is created to have the best possible results for your marketing and branding efforts.
You may be familiar with the term “web accessibility”, however, have you looked at your own website to see if it meets all the criteria? The following is a basic overview of why and how to improve your website's accessibility.
A charitable organization has the potential to benefit greatly from enhancing their online presence. When looking at the main goals of a charity website, they can generally be boiled down to 1. encouraging visitors to get involved and 2. encouraging visitors to donate. However, if someone is unfamiliar with your organization, it is important that you give them the necessary information and motivation to want to become involved with or donate to your cause. The following suggestions can help improve the opportunity that your website provides to promote your cause and reach your goals.
I tend to avoid making any unnecessary purchases and am very selective about the ones I do make. So, the products that I do end up purchasing must have done something right in order to get me to buy from them. Since I can be tough to sell to, I find it interesting to delve into just exactly what marketing strategies the companies that I do purchase from use that is so effective?