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3 digital marketing strategies that worked to land me as a customer
I tend to avoid making any unnecessary purchases and am very selective about the ones I do make. So, the products that I do end up purchasing must have done something right in order to get me to buy from them. Since I can be tough to sell to, I find it interesting to delve into just exactly what marketing strategies the companies that I do purchase from use that is so effective?
You may be overlooking your company’s best salesperson
Question: Who is the best salesperson at your company? Hint: They are always exactly where your customers are. They present a perfectly crafted message every time that is perfectly in line with the way your customers think and feel. They are available to answer your customer’s questions 24/7. They can tell great stories that are engaging and informative.
What are you really getting from 99Designs?
On the surface, 99 Designs and similar design contest platforms seems like a great idea. In reality it is a less than ideal solution for businesses hoping to receive design services that provide any true return on their investment.
3 companies that are doing content marketing right
Content marketing takes an investment in time and resources, but any company can and should start using it right away. These are all outcomes any business should strive to achieve and the following three examples are currently demonstrating success at utilizing content marketing to its fullest potential.
How to get your first sale on Shopify
Starting a business is always the fun part: Coming up with an idea, building an online store, and imagining all the things the business will become once it takes off. But without marketing knowledge, driving traffic and making sales can become an entrepreneur’s biggest hurdle on the road to success.
How to achieve more returns on your website investment
Your website is more than just a way for you to add your contact information and list of services to the giant mass of content that is the internet. It is a way to convert visitors to customers. It is a way to show the world your personality, your mission, and your story.