A website audit is a full analysis of the many factors that can determine its visibility in search engines, usability, and effectiveness. In this article, we provide a comprehensive list of what to look for in your website to determine if it is created to have the best possible results for your marketing and branding efforts.
You may be familiar with the term “web accessibility”, however, have you looked at your own website to see if it meets all the criteria? The following is a basic overview of why and how to improve your website's accessibility.
A charitable organization has the potential to benefit greatly from enhancing their online presence. When looking at the main goals of a charity website, they can generally be boiled down to 1. encouraging visitors to get involved and 2. encouraging visitors to donate. However, if someone is unfamiliar with your organization, it is important that you give them the necessary information and motivation to want to become involved with or donate to your cause. The following suggestions can help improve the opportunity that your website provides to promote your cause and reach your goals.
Question: Who is the best salesperson at your company? Hint: They are always exactly where your customers are. They present a perfectly crafted message every time that is perfectly in line with the way your customers think and feel. They are available to answer your customer’s questions 24/7. They can tell great stories that are engaging and informative.
Your website is more than just a way for you to add your contact information and list of services to the giant mass of content that is the internet. It is a way to convert visitors to customers. It is a way to show the world your personality, your mission, and your story.