A website audit is a full analysis of the many factors that can determine its visibility in search engines, usability, and effectiveness. In this article, we provide a comprehensive list of what to look for in your website to determine if it is created to have the best possible results for your marketing and branding efforts.
Starting with a look at your website’s current analytics, you can determine how well your website is achieving. Then, by scoring your website’s performance, SEO, design, content, and usability, you can determine ways to improve it in order to maximize its potential. While not all of these may be required to have an effective website, if you find you are having problems related to any of the areas listed below, utilizing these best practices may help to solve them.
Before you begin: generate an analytics report
In order to determine the effectiveness of your current website, it is helpful to look at your analytics. This will provide a baseline with which you can measure your progress. If you don’t have analytics set up for your website, skip this section but not before you set up a new analytics account to start tracking the metrics listed below.