Ears To You is a non-profit organization that delivers free earrings, hats, scarves and other accessories to cancer patients. APX Design has worked with Ears To You for several years to develop their logo, print marketing materials for promotion and events, as well as their website and email marketing.
Ears To You is a non-profit organization that delivers free earrings, hats, scarves and other accessories to cancer patients. Ears To You originally came to APX design to have their logo and branding materials redesigned as well as print marketing materials for promotion and events.
Ears To You later worked with APX Design to design to improve the design and presentation of the content on their website – focusing primarily three main goals:
- Enhance the visual impact of the website in order to create a more emotional connection with the visitor.
- Simplify and streamline the content in order to make it more easily understandable to visitors who want to learn more about the organization and the work that they do.
- Encourage more visitors to donate and become involved in volunteering for the organization.
APX Design worked with Ears To You to develop a logo and visual identity guidelines that better reflected the mission of their organization. The new logo succeeded in being a more distinct and recognizable representation of their brand and is used on all materials from brochures to emails to earring cards in order to help establish a consistent brand identity.
The goals for their website were achieved by assessing the website’s architecture, reorganizing pages, and simplifying the presentation of their content to better convey their mission. New imagery was added throughout the website to demonstrate the work that they do from events and fundraisers, to the donation of earrings, hats and other accessories. Finally, calls to action were more strategically placed throughout the website in order to bring better attention to the how visitors can donate or learn about the many ways to become involved with the organization.
Further digital marketing efforts continue with the website including development of their blog to use as a part of the content marketing efforts.