Project Description

United States Department of Veterans Affairs Ad Campaign

Newspaper advertisements created to promote the Department of Veterans Affairs Vocation Rehabilitation and Employer Program.

Design Brief

This series of advertisements for the Department of Veterans Affairs and Vocation Rehabilitation and Employment Program required a call for action for companies to learn more about hiring US military veterans.

Solution

I created a series of ads that shows a person in an employment setting with his or her reflection in glass. In the reflection they are dressed in military attire. The goal of this is to encourage an employer to consider the military backgrounds of many people currently looking for employment. The ad copy emphasizes why a person with a military background would be a good candidate for employment and also provides contact information to learn more.

United States Department of Veterans Affairs Ad Campaign
United States Department of Veterans Affairs Ad Campaign
United States Department of Veterans Affairs Ad Campaign